ICST Solutions is currently seeking a qualified candidate to fill the position of Digital Marketer and Social Media Administrator in Lagos. This senior-level role requires a candidate with a degree in marketing, communications, or a related field and a minimum of 5 years of experience in digital marketing.
Job Details:
- Company: ICST Solutions
- Location: Lagos
- Job Type: Full Time
- Industry: IT & Telecoms
- Salary: NGN 250,000 – 400,000 (Negotiable)
- Featured: New
Job Summary:
The Digital Marketer and Social Media Administrator will be responsible for developing, implementing, and managing marketing campaigns that promote the organization’s products and services. The role involves enhancing brand awareness, driving web traffic, and acquiring leads/customers. The candidate will collaborate with cross-functional teams, conduct market research, and stay up-to-date with emerging digital marketing trends.
Responsibilities:
- Develop marketing strategies aligning with the organization’s business goals.
- Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
- Measure and report on the performance of digital marketing campaigns, assessing against goals (ROI and KPIs).
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
- Collaborate with cross-functional teams to produce engaging content and optimize user experience.
- Build and execute social media strategy, including competitive research, platform determination, benchmarking, messaging, and audience identification.
- Generate, edit, publish, and share daily content that encourages community engagement and action.
- Set up and optimize company pages within each platform to increase visibility.
- Continuously improve by capturing and analyzing social data/metrics, insights, and best practices.
Requirements:
- Degree in marketing, communications, or a related field.
- 5 years of experience in digital marketing or a related field.
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
- Proficient in marketing automation tools.
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Strong project management skills.
- Excellent written and verbal communication skills.